![]() ![]() Keywords allow you to build an SEO strategy around specific target phrases in a way that’s meaningful and measurable.Ī user’s search query can indicate a lot about what (if anything) they know about your business. Keywords are words or phrases in the content of your web pages that match the words and phrases users are entering into search engines as closely as possible. That’s why marketers use keywords to optimize in a way that’s useful for both searchers and businesses. On any given webpage, the content might be a suitable search result for any number of search query variations. ![]() ![]() A search query (or search term) is the exact word or set of words that a user enters into a search engine. When you use a search engine, the search query is the input, and search results are the output. It’s vital to rank for terms that are relevant to your business so that when users navigate to your site, they find the content they need and expect. By learning what keywords or phrases your target audience uses when they search for your product or service, you can create and optimize content to answer their query. That’s because SEO is about optimizing for people who are looking for what you offer, not the search engine itself.Īs noted above, a keyword is a word or phrase on your website that matches the words and phrases people are entering into search engines. Understanding search queries is the most important aspect of search engine optimization (SEO). ![]()
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